Jack Baty - the archives

Years of jackbaty.com - archived

All-Reality TV Channel Planned for 2004

Just when I thought it might be going away, they plan to launch an [all

reality show](//story.news.yahoo.com/news?tmpl=story&u=/ap/20030428/ap_on_en_tv/reality_channel_2) TV channel.

Alertbox : Low-End Media

Nielsen continues his recent return to relevency with a piece entitled

[Low-End Media

for User Empowerment](http://www.useit.com/alertbox/20030421.html).

A Weekend Away

Just got back from a weekend away. A few books, DVDs and Mary - everything I needed.

A Glass of Whine

An old friend - noticing that I was sitting in my kitchen alone,

eating some asian noodles and baked salmon, drinking a glass of wine

and listening to Etta James - asked “Since when did you start all of

this?”

I knew the answer of course, but couldn’t bring myself to say it.

Online Economics 2001: David Wins,

Online Economics 2001: David Wins, Goliath Loses

Daniel Rutter writes hardware reviews. Pretty funny too. His latest piece (published at shorewalker) is not about hardware. It’s about the 2001 web economy.

“So there’s only so much gold in them thar hills. Big companies may be able to get hold of more of it by digging a big expensive mine, but it turns out that single people squatting by the river with a pan end up with better margins.”

“Big media companies have huge overheads to pay. They’re companies with three hundred yards of fluorescent lighting, cleaners that come through every night, fire exits to handle an office occupancy of a thousand persons, cafes on the bottom floor and a masseur who comes in on Fridays. They’ve got marketing departments, creative departments, programming departments and system administration departments. They’ve got ads on TV and on radio and on the sides of buses. They’ve got security guards and parking lots lit all night by metal halide lamps. They’re companies with sound and video editing booths, with which they create multimedia content that, rounded down to the nearest thousand, nobody ever views.

All of this stuff, you’ll be staggered to learn, costs money.”

U.S. News: Some Gadgets Aimed

U.S. News: Some gadgets aimed at simplifying life just drive us crazy (1/15/01)

The problems with the gadgets and such discussed in this usnews article also apply to software and websites. Keep it simple, stupid.

According to a recent study by the market-research firm Gartner Group, 43 percent of the time Americans spend with electronic appliances when they first get them is devoted to fiddling or figuring out how they work; even then, hardly anyone figures out all the functions. “Most people use about 35 percent of the capacity of any one technology they get their hands on,” says Michelle Weil, a psychologist and product-design consultant, “and then they stop.”