Joshua Porter:

And then there is the Point. The problem you’re trying to solve. The thing that isn’t part of a process but is the most important thing you need to focus on as a designer. The thing that, if you happen to solve it, makes the process almost irrelevant. Solve the problem and you’re successful no matter what process you’ve been using.

I have the most fun screwing around with the Process. Most of us do, but none of it matters if we miss the Point.