The latest alertbox, [: Information

Foraging: Why Google Makes People Leave Your Site Faster](//www.useit.com/alertbox/20030630.html), claims

that “Information foraging is the most important concept to emerge

from Human-Computer Interaction research since 1993.”

And correctly, in my opinion, states that “…it’s healthy to remember

that users are selfish, lazy, and ruthless in applying their

cost-benefit analyses.”