A [first

hand account](//hbsworkingknowledge.hbs.edu/pubitem.jhtml?id=3533&t=innovation) of the meeting where Steve Jobs and Jeff Bezos were

introduced to the Segway. Jobs said he lived seven minutes from a

grocery and wasn’t sure he would use Ginger to get there. Bezos agreed.

Jobs: “I think it sucks…Its shape is not innovative, it’s not

elegant, it doesn’t feel anthropomorphic.”