[NewMedia: Q&A with Christopher Locke, Part 1

](http://www.newmedia.com/default.asp?articleID=2134)

“When you used to put out a press release, it would get published in some reputable magazine or newspaper and written up as a news story. Nowadays people are just getting that stuff in email, sending it to 10,000 close friends, and saying, “Get a load of this crap.”